From my observations and analysis I have found that any decision by a buyer (consumer) to buy a product or service is based upon either of the two choices: 1. A Rational process of elimination: Where in the buyer will compare products based on price, features, benefits…. and then make a decision on whether to …
Continue reading “Ideal Product Features: Emotional or Rational ?”
In most consumer oriented markets powerful intermediaries such as retailers, distributors or powerful stakeholders yield significant clout in deciding what products or services reaches the end buyer/user. In the cell phone market we have two important stakeholders whose participation is a must for any product to succeed – Cell-Phone Subscribers and Wireless Service Providers. Between …
Continue reading “iPhone Launch: Navigating Powerful Intermediaries”
