KPIs & Business Plan



KPIs & Business Plan



References:
A high level architectural view of an IoT Asset Management Solution built from ground up to address the needs of different market segments.
The end use for Trucking and Fleet management tries to address the following key requirements:
One of the most compelling use cases in IoT is in the area of Asset Tracking and Management. Asset classes can range from living, nonliving, transitory, stationary, remote to the accessible. An Asset Tracking system designed for one asset class can rarely be redeployed for another asset class as is. Each of the use cases and application scenarios are different and unique.
A further challenge to the emergence of a single dominant platform for managing assets is the heterogenous nature of assets that firms typically employ, even within the same industry. Therein lies the challenge of developing an Asset Tracking system; necessitating a multifaceted approach across various disciplines.
Wastage in Businesses – Inefficiency or Cost of Doing Business?
Every year businesses across all sectors of the economy lose billions of dollars on account of the following:
The above challenges need a systemic approach to tackle the inefficiencies, but you can’t fix what you don’t know.
Asset Tracking System: A Strategic Imperative
Activist investors are pressuring mismanaged firms to undertake a strategic review of how their businesses are run. During the 2017 proxy season, activists launched 327 public campaigns against U.S. companies, with $121 Billion1 under their management. Firms needs to proactively identify areas of weakness in their sphere of activities and call for a course correction.
Here are a few examples where the use of Asset tracking can unleash hidden value, eliminate waste and increase overall efficiency:
Asset Tracking System: A Competitive Advantage
The Internet has played an important role in the creation of new products-ideas, their diffusion and in levelling the playing field across firms and industries. Gone are the days where quality management systems such as TQM and Six Sigma enabled firms to leap frog competition.
The basis for competition in the hyperconverged world relies on achieving better quality with greater agility, easier provisioning and lower administrative costs. It’s imperative for firms to adopt a system wide view of their activities from procurement, design, manufacturing, operations, delivery, installation to use.
A firm that can leverage enterprise knowledge, integrate best practices and leverage asset tracking data can acquire a competitive advantage over its rival. To get there, firms need to invest on a platform that can leverage multiple data points and in-house knowledge to unlock hidden value.
Asset Tracking: Passive, Active or Intelligent?
At the basic level passive asset tracking involves nothing more than an electronic label and reader (e.g. RFID, NFC). One level higher is Active Tacking which entails connectivity, LBS (Location Based Services) and some form of a sensor coupled to a power source.
An intelligent asset tracking solution adds an extra layer of complexity with On-Board Monitoring, of one or more parameters of interest. Applications that require Real-Time resolution can now handle extreme events and undertake preventative actions.
Asset Tracking and Management – The Six Critical Elements
A compelling Asset Tracking solution requires the delicate act of balancing six critical elements – Sensors, Location Based Services (LBS), Connectivity, Power Consumption, On-Board Monitoring and Analytics.
A follow-on post will look at how various technologies can be leveraged and integrated to build a solution from ground up, specifically for the trucking industry.
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Acknowledgements:
In fond memory of Rev Fr. Agnelo Pinto and Rev Fr. Pat D’Lima whose guidance during my adolescent years at St Paul’s High was instrumental in shaping who I am today.
Every successful product should have a Marketing Requirements Document (MRD)and a Product Requirements Document (PRD) that together define the overall purpose, scope and goals for the product and its stakeholders – the firm, its end customers and its shareholders.
Product Management: Achilles’ heel
Very few companies, champion internal processes or a work culture where product management is given the importance it deserves. Product Management often gains prominence when the product has been commoditized or when the industry is maturing (decline). The exception to the rule are medical device and biotechnology firms where regulatory requirements demand thorough book keeping.
In some firms a member of the marketing or engineering team helms the role of Product Management; such a role is replete with managerial hubris.
A good Product Management practice necessitates that the function of Marketing, Product Management, Engineering, Finance and Operations be distinct and separate, to avoid conflicts of interest and managerial bias (Group-Think, Self-Selection, Sunk-Costs, Representativeness, Availability, Risk-averse, Risk-seeking).
Marketing Requirements Document (MRD)
In my view the marketing team, in cohorts with strategic planning, defines the overall skeleton for the MRD (Marketing Requirements Document). In some firms this role is delegated to the office of New Product Planning and Innovation.
A good MRD is one that encompasses a well-defined market (market segments), outlines the revenue and profitability goals and defines the Go-To market strategy to make the product successful.
Product Managers should never own or be tasked with defining the MRD for two reasons.
Product Requirements Document (PRD)
A Product Manager uses the MRD as a blueprint to conceive the mind, body and soul for the Product.
PRD: Where do I start?
It is my firm belief that a PRD should be customer centric and not engineering driven.
If the product in question is backed by a revolutionary new idea, then ethnographic studies and focus groups are vital in shaping the PRD.
If the nature of the innovation is incremental then a treasure pile of correspondence between and among market participants (internal and external) is where you should start. If possible, immerse yourself into learning about the customer by joining the sales and marketing team on field visits.
A new product must justify its place in the marketplace. A comprehensive market review and competitive analysis that includes features, price, channels and promotion must be undertaken. In fact, I recommend every Product Manager to do this when he or she assumes a new position.
The use of multidimensional scaling and conjoint analysis are indispensable tools both when conceiving new offerings or streamlining existing products.
Functional Performance, Acquisition Cost, Ease-of-Use, Operating Cost, Reliability, Serviceability and Compatibility should dictate technology choices and the overall scope, form and shape of the product.
Recognizing your Stakeholders
Any successful product requires teamwork and the ability to bring together people towards a common goal. Inherent in any organization are power dynamics that come into play that need to be handled with tact and diplomacy.
A Product Manager will face various stakeholders, with conflicting goals, as the product moves from conception to commercialization.
Product Manager: A Lone Ranger
A PM is akin to a lone ranger fighting for the glory of his (her) product.
The ultimate responsibility for ensuring that the PRD and MRD converge; deliver value to the firm and its investors falls on the Product Manager.
The traits that I personally advocate a great Product Manager to possess are empathy, curiosity, humility, attention to detail, entrepreneurial, embrace uncertainty, foresighted and data driven.
Keep the Innovation Running, it’s the lifeblood that fuels humanity.
The current generation of Smart Wearables Devices (SWD) were primarily introduced as a companion device to the smartphone. As such, SWD’s offer nothing more than the added convenience of “usability of the go” and “small form factor“.
Most buyers, including me, question the wisdom of owning a muted version of a smartphone on their wrist; a key reason stalling wider adoption of SWD.
To find their rightful niche in the marketplace, SWD need to evolve from a smartphone centric device to a stand-alone IoT Personal Assistant (IPA).
Vision for IoT Smart Personal Assistant
In a follow-on post, I will outline my vision for a device coined “IoT Smart Personal Assistant (IPA)”; one that can enhance quality of life for its users and unlock hidden value for market participants.