Every successful product should have a Marketing Requirements Document (MRD)and a Product Requirements Document (PRD) that together define the overall purpose, scope and goals for the product and its stakeholders – the firm, its end customers and its shareholders. Product Management: Achilles’ heel Very few companies, champion internal processes or a work culture where …
Continue reading “Product Management: It’s more than just MRDs and PRDs”
The current generation of Smart Wearables Devices (SWD) were primarily introduced as a companion device to the smartphone. As such, SWD’s offer nothing more than the added convenience of “usability of the go” and “small form factor“. Most buyers, including me, question the wisdom of owning a muted version of a smartphone on their wrist; a …
Abstract: The Life Cycle theory on industry evolution suggests that the rate of knowledge obsolescence tends to diminish over time. In effect it deters new entrants from entering the industry; the ensuing shakeout forces industry consolidation and concentration. The fallout; operational efficiency, product proliferation and price discipline take center stage. In the semiconductor industry the …
Continue reading “The Future of Semiconductor Business & Innovation”
With growth looking more and more anemic in the developed world and the fundamentals (expenses outpacing revenue) clearly pointing to a lackluster demand going forward. Can products and services from the developed world find a market elsewhere? Can the Indian consumer market offer a road ahead. Adopted from Economist, Daily Chart March 7th, 2011 A …
“Half Of All Advertising Doesn’t Work, The Trouble Is We Don’t Know Which Half ” still reigns supreme in the world of advertising. Emerging new technology, shifting consumer behavior, always on consumer touch points and evolving new media are converging to create a new paradigm in advertising. Advertising – Traditional, SEM, Social Media or Mobile ? …
India’s Mobile Banking Potential: A precursor for any open market economy to flourish is the free flow of capital and goods between buyers and sellers. Myth and Reality: Out of 1.2 Billion Indians only 240 million citizens have access to banking services; Whereas 764.76 million people have mobile phones. McKinsey estimates that 180 million1 new …
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The primary use of Coupons, delivered through various mediums, for the CPG manufacturers is to facilitates sales (purchase behavior)through one of the following means: Trials. Repeat Purchases. It is an established fact that Advertising Communications and Promotions (AC&P) play an integral role in stimulating sales across the consumer packaged goods industry. Depending on the product …
Continue reading “Coupons–Is the time right for going Mobile ? ( Part-I)”
I had stated earlier in my blog (May 18th, 2010) that the “Android Platform” will come to dominate the market for thin-clients, cloud computing, consumer electronics and ultra mobile internet devices market. Now Gartner has also concurred with my forecast in a latest report “Forecast: Mobile Communications Devices by Open Operating System, 2007-2014,” which is available …
Continue reading “Android Marches Ahead: 30% Market share by 2014”
A quick recap on where Facebook stands in Advertisement Revenues. According to the latest data released by comScore, Facebook has edged out Yahoo, the leader in Banner Ads as of Q1 2010. Facebook is expected to bring in more than $1 billion this year(2010) in revenues, according to WSJ article citing people briefed on the …
Continue reading “Update: Facebook, $1 Billion Company, 2010 ?”
