Article at a glance: A new breed of companies has emerged on the scène that only seem to get bigger and bigger with each passing day. The companies ranging from Cisco, Intel, Microsoft, Google, EBay, Facebook, Netflix, IBM, Alibaba to Apple have one thing in common their ability to develop platform based products and services. …
Author Archives: RohanHubli
2014: USA EBook Reader Sales: 75 Million Units, Penetration Rate: 22%
Cumulative sales of EBook readers in the USA will reach close to 75 million units by 2014 with a penetration rate of around 22% marking an inflection point for the US Book publishing industry. My preliminary projections on EBook Reader sales in the USA are based on studying similar adoption patterns. The adoption of DVD …
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New Product Design– A Toolkit for Identifying Whitespaces
When developing new products it is the job of a Product Manager(PM) to use his judgment based on inputs from market research, competitive intelligence and development teams to come with a product-mix that offers customers a compelling reason to buy. Any offering by its very existence forms a unique triangular dependence with three major constituents: …
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EBooks and Future of the US Book Publishing Industry (Part-I)
Part-I on this series will analyze the current state of the US book publishing industry -the key players, the value chain and profit distribution between the various players and rules that define competition within this industry. Part-II will address the key challenges and strategic choices confronting both established and new entrants as EBook adoption accelerates. …
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Facebook, $1 Billion Company ?
Advertisers annually spend about $265 billion across 11 different types of media to reach U.S. consumers. Facebook, has established itself as a social networking site to reckon with and potentially see revenues of $1 Billion by 2015. The audacious goal seems very much possible in light of the following trends: Contraction in offline Ad spending …
Buyers & Purchase Motivation
Summary on the five different purchase motivations encountered by shoppers: An economic motivation, where the main goal is to save money; ( Bargain Hunters, Ex: Coupon Shoppers ) A hedonistic motivation, where the aim is to feel pleasure; ( Pleasure Seekers, Ex: Mall Shoppers ) A routine-loyal, or risk-avoiding, one, where the goal is to …
Vizio LCD-TV : North American Retail Channel Strategy
When Digital-TV entered mainstream North American market the price point for a 40-in plasma and LCD-TV system averaged around $2000 – $2500 (2003/2004). With an average CRT TV selling well under $500 the market for HDTV was limited to early adopters and lead users with significant disposable incomes. Given the dynamics in consumer behavior Vizio’s …
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Brocade & Foundry Networks: Behind the merger
The world is converging to Ethernet and IP. What happened to Telecom is now happening in the Data Center. Parallel infrastructures are costly to support, implement, operate, and maintain. Why have separate infrastructures for Storage (Fibre Channel) when you have an existing Ethernet infrastructure completely capable of supporting Storage networking? Before Convergence After Convergence …
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Cisco Systems : An analysis on Organizational Structure for Competitive Advantage
Cisco Systems a company that has reinvented itself time and again has proved that the key to corporate success lies in an organizational structure that is both responsive and in tune with the changing industry and market requirements browse this site. Phase-1: The Emergence of a Giant In April-1997 Cisco structured its products and solutions …
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Ideal Product Features: Emotional or Rational ?
From my observations and analysis I have found that any decision by a buyer (consumer) to buy a product or service is based upon either of the two choices: 1. A Rational process of elimination: Where in the buyer will compare products based on price, features, benefits…. and then make a decision on whether to …
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