Part-I on this series will analyze the current state of the US book publishing industry -the key players, the value chain and profit distribution between the various players and rules that define competition within this industry. Part-II will address the key challenges and strategic choices confronting both established and new entrants as EBook adoption accelerates. …
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Advertisers annually spend about $265 billion across 11 different types of media to reach U.S. consumers. Facebook, has established itself as a social networking site to reckon with and potentially see revenues of $1 Billion by 2015. The audacious goal seems very much possible in light of the following trends: Contraction in offline Ad spending …
Summary on the five different purchase motivations encountered by shoppers: An economic motivation, where the main goal is to save money; ( Bargain Hunters, Ex: Coupon Shoppers ) A hedonistic motivation, where the aim is to feel pleasure; ( Pleasure Seekers, Ex: Mall Shoppers ) A routine-loyal, or risk-avoiding, one, where the goal is to …
When Digital-TV entered mainstream North American market the price point for a 40-in plasma and LCD-TV system averaged around $2000 – $2500 (2003/2004). With an average CRT TV selling well under $500 the market for HDTV was limited to early adopters and lead users with significant disposable incomes. Given the dynamics in consumer behavior Vizio’s …
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The world is converging to Ethernet and IP. What happened to Telecom is now happening in the Data Center. Parallel infrastructures are costly to support, implement, operate, and maintain. Why have separate infrastructures for Storage (Fibre Channel) when you have an existing Ethernet infrastructure completely capable of supporting Storage networking? Before Convergence After Convergence …
Continue reading “Brocade & Foundry Networks: Behind the merger”
Cisco Systems a company that has reinvented itself time and again has proved that the key to corporate success lies in an organizational structure that is both responsive and in tune with the changing industry and market requirements browse this site. Phase-1: The Emergence of a Giant In April-1997 Cisco structured its products and solutions …
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From my observations and analysis I have found that any decision by a buyer (consumer) to buy a product or service is based upon either of the two choices: 1. A Rational process of elimination: Where in the buyer will compare products based on price, features, benefits…. and then make a decision on whether to …
Continue reading “Ideal Product Features: Emotional or Rational ?”
In most consumer oriented markets powerful intermediaries such as retailers, distributors or powerful stakeholders yield significant clout in deciding what products or services reaches the end buyer/user. In the cell phone market we have two important stakeholders whose participation is a must for any product to succeed – Cell-Phone Subscribers and Wireless Service Providers. Between …
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