With growth looking more and more anemic in the developed world and the fundamentals (expenses outpacing revenue) clearly pointing to a lackluster demand going forward. Can products and services from the developed world find a market elsewhere? Can the Indian consumer market offer a road ahead. Adopted from Economist, Daily Chart March 7th, 2011 A …
Author Archives: RohanHubli
The Future of Advertisements
“Half Of All Advertising Doesn’t Work, The Trouble Is We Don’t Know Which Half ” still reigns supreme in the world of advertising. Emerging new technology, shifting consumer behavior, always on consumer touch points and evolving new media are converging to create a new paradigm in advertising. Advertising – Traditional, SEM, Social Media or Mobile ? …
Mobile Banking – An Acute Emerging Market Need
India’s Mobile Banking Potential: A precursor for any open market economy to flourish is the free flow of capital and goods between buyers and sellers. Myth and Reality: Out of 1.2 Billion Indians only 240 million citizens have access to banking services; Whereas 764.76 million people have mobile phones. McKinsey estimates that 180 million1 new …
Continue reading “Mobile Banking – An Acute Emerging Market Need”
Coupons–Is the time right for going Mobile ? ( Part-I)
The primary use of Coupons, delivered through various mediums, for the CPG manufacturers is to facilitates sales (purchase behavior)through one of the following means: Trials. Repeat Purchases. It is an established fact that Advertising Communications and Promotions (AC&P) play an integral role in stimulating sales across the consumer packaged goods industry. Depending on the product …
Continue reading “Coupons–Is the time right for going Mobile ? ( Part-I)”
Android Marches Ahead: 30% Market share by 2014
I had stated earlier in my blog (May 18th, 2010) that the “Android Platform” will come to dominate the market for thin-clients, cloud computing, consumer electronics and ultra mobile internet devices market. Now Gartner has also concurred with my forecast in a latest report “Forecast: Mobile Communications Devices by Open Operating System, 2007-2014,” which is available …
Continue reading “Android Marches Ahead: 30% Market share by 2014”
Update: Facebook, $1 Billion Company, 2010 ?
A quick recap on where Facebook stands in Advertisement Revenues. According to the latest data released by comScore, Facebook has edged out Yahoo, the leader in Banner Ads as of Q1 2010. Facebook is expected to bring in more than $1 billion this year(2010) in revenues, according to WSJ article citing people briefed on the …
Continue reading “Update: Facebook, $1 Billion Company, 2010 ?”
Mobile Platforms Update: Android has the best long-term potential.
Update to my recent posting on Platform Products & Service: A Strategic Guide to launch, sustain and build enduring leadership. Mountain View mobile app development platform company Appcelerator Inc. said 54 percent of the 2,733 developers it surveyed said Google’s (NASDAQ:GOOG) Android has the best long-term potential how to slim down fast. Android is favored …
Continue reading “Mobile Platforms Update: Android has the best long-term potential.”
Platform Products & Services: A Strategic Guide to launch, sustain and build enduring leadership
Article at a glance: A new breed of companies has emerged on the scène that only seem to get bigger and bigger with each passing day. The companies ranging from Cisco, Intel, Microsoft, Google, EBay, Facebook, Netflix, IBM, Alibaba to Apple have one thing in common their ability to develop platform based products and services. …
2014: USA EBook Reader Sales: 75 Million Units, Penetration Rate: 22%
Cumulative sales of EBook readers in the USA will reach close to 75 million units by 2014 with a penetration rate of around 22% marking an inflection point for the US Book publishing industry. My preliminary projections on EBook Reader sales in the USA are based on studying similar adoption patterns. The adoption of DVD …
Continue reading “2014: USA EBook Reader Sales: 75 Million Units, Penetration Rate: 22%”
New Product Design– A Toolkit for Identifying Whitespaces
When developing new products it is the job of a Product Manager(PM) to use his judgment based on inputs from market research, competitive intelligence and development teams to come with a product-mix that offers customers a compelling reason to buy. Any offering by its very existence forms a unique triangular dependence with three major constituents: …
Continue reading “New Product Design– A Toolkit for Identifying Whitespaces”