With growth looking more and more anemic in the developed world and the fundamentals (expenses outpacing revenue) clearly pointing to a lackluster demand going forward. Can products and services from the developed world find a market elsewhere? Can the Indian consumer market offer a road ahead. Adopted from Economist, Daily Chart March 7th, 2011 A …
Category Archives: Go-To Market Strategy
Coupons–Is the time right for going Mobile ? ( Part-I)
The primary use of Coupons, delivered through various mediums, for the CPG manufacturers is to facilitates sales (purchase behavior)through one of the following means: Trials. Repeat Purchases. It is an established fact that Advertising Communications and Promotions (AC&P) play an integral role in stimulating sales across the consumer packaged goods industry. Depending on the product …
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Vizio LCD-TV : North American Retail Channel Strategy
When Digital-TV entered mainstream North American market the price point for a 40-in plasma and LCD-TV system averaged around $2000 – $2500 (2003/2004). With an average CRT TV selling well under $500 the market for HDTV was limited to early adopters and lead users with significant disposable incomes. Given the dynamics in consumer behavior Vizio’s …
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iPhone Launch: Navigating Powerful Intermediaries
In most consumer oriented markets powerful intermediaries such as retailers, distributors or powerful stakeholders yield significant clout in deciding what products or services reaches the end buyer/user. In the cell phone market we have two important stakeholders whose participation is a must for any product to succeed – Cell-Phone Subscribers and Wireless Service Providers. Between …
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